Today, in order to motivate employees to invest extra efforts at work, they must be offered something more than a pleasant experience. It is not only a trip any more, but an experience on the trip which would enliven them with surprises, special moments and unusual events. The experience they cannot relive… no matter how rich they are.
The incentive travel basically implies unforgettable and entertaining trips paid by employers, with the main purpose of encouraging employees to reach challenging business goals of the company by achieving individual and/or group goals.
The incentive travel is predominantly used with the basic aim of increasing sales.
“Incentive travel is a global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organizational goals”.
Unlike other types of the MICE (Meetings, Conferences, Incentives, Events) tourism, the incentive travel is focused on fun, food and other activities rather than education and work.